Shire ADHD Transitions Challenge

Submission Deadline

March 17, 2013

Contact

Graeme Ossey

Prizes

  • Phase I 5 Semi-Finalists $5,000 each
  • Phase II First Place $100,000, presentation at and 2 free passes to the Health 2.0 2013 Fall Conference
  • Phase II Second Place $20,000
  • Phase II Third Place $5,000
First Place

Omniscience Mobile & Rebar Interactive

Omniscience Mobile & Rebar Interactive logo

Team Members

Jeff Lee and Rahlyn Gossen

The Traxion app is based on proven ADHD management techniques, which have been re-imagined for the modern and mobile ADHD young adult.
Traxion takes productivity features usually scattered across multiple apps, and unites them in a ADHD-centric native app to help young adults organize their busy lives.

Second Place

ADHDgo

ADHDgo logo

Team Members

Kevin Dawkins

The content features of ADHDGo are designed to provide help to young people with ADHD through social support, life skills, expert information and self-management support as they transition from adolescence into adulthood.

The prototype contains most of the planned features. Some were not able to be included due to cost or technical feasibility. However, all of the features described in the initial submission will be included in the final version of ADHDgo

Third Place

Actions Hero

Actions Hero logo

Team Members

Kimber Nelson

Actions Hero works the way the ADHD brain works best: interactive, fun & with instant rewards. Breaking down tasks into 8 areas of life helps maintain important priorities & gives the balanced outlook often missing in schedule planning.

Actions Hero is a long term support as customization will keep it fresh and interesting day in and day out. Those who choose to use ADHD medication as a tool can easily track & share feedback with the interactive database to improve quality of treatment.

Recent Updates

Congratulations to the 5 finalists of the challenge! ActionsHero ADHDGo, GenR Media, Omniscience Mobile & Rebar Interactive & Zenity Health! Check out health2news.com to read more about our finalists!

Background

Attention-Deficit/Hyperactivity Disorder (ADHD) is characterized as a persistent pattern of inattention and/or hyperactivity/impulsivity that occurs more often and is more severe than is usually seen in one's peers. People with ADHD may have difficulty sustaining attention, may be hyperactive or restless, and may act impulsively. These symptoms of ADHD occur in more than one setting, such as at work, at school, or in social settings. ADHD starts in childhood but can continue through adolescence and adulthood.

In the United States, 9.5%* of children and 4.4%† of adults are affected by ADHD. Only a health care professional can diagnose a person with ADHD.

As an adult with ADHD, symptoms may cause challenges at work, at school, or in social settings. The symptoms of ADHD may manifest themselves differently as children grow into adulthood. These changes happen at a time when patient’s lives are growing more complex and as a result may present unique difficulties for patients with ADHD.


* Based on a 2007 survey of school-aged children (ages 4-17 years) who were reported by their parents to have ever been diagnosed with ADHD.
† Based on a survey of US adults ages 18-44 years.

Description

The goal of this challenge is to create technology driven solutions that aid individuals with ADHD during the transition from adolescence into adulthood. This two-tier Challenge features awards totaling $150,000 with the winner taking home $100,000.

Successful solutions may include tools that address the following:

  • Transition from a structured high-school environment to the less-structured environment of college life
  • Transition from college to the workforce
  • Aid patients in addressing and conquering daily organizational and life management challenges
  • Connect the ADHD patient with the healthcare system and encourage medication adherence

Phase I of the challenge will be an ideation competition in which teams will be required to submit concepts for applications that address the goals of the challenge. The deliverable for phase I will be a 5-page written document explaining the proposed application, including information about product features, target users, example use cases, product development plan, marketing plan, submitting team profiles, and business model (if applicable), Five phase I teams will be selected as finalists and will earn the opportunity participate in phase II of the challenge.

Phase II of the challenge will involve the development of working applications proposed in Phase I of the competition. The deliverable for phase II will be a 5-slide deck describing the submitted application and a 5-minute video demonstrating the application. Teams selected as provisional winners will be required to either demo their apps live via webinar, or submit their apps for testing by Health 2.0 staff and Shire representatives.

Timeline

  • Phase I will start December 19, 2012
  • Phase I submission period will end March 17, 2013
  • Phase II will start April 16, 2013
  • Phase II will end August 18, 2013
  • The winner will be announced at the Health 2.0 Fall 2013 Conference, September 30 - October 2, 2013

Review Panel

    • Tom Curatolo
    • Shire Pharmacueticals
    • Sheri Stump
    • Shire Pharmacueticals
    • David Baker
    • Shire Pharmacueticals
    • Caitlin Staniec
    • Eddie Martucci
    • PureTech Ventures

Evaluation Criteria

Key evaluation for judging will include:

Phase I

  • (50%) Potential impact to improve the quality of life for application users. Successful solutions may include tools that address the following:
    • Transition from a structured high-school environment to the less-structured environment of college life
    • Transition from college to the workforce
    • Aid patients in addressing and conquering daily organizational and life management challenges
    • Connect the ADHD patient with the healthcare system and encourage medication adherence
  • (10%) Design, usability and intuitiveness of application
  • (10%) Creativity and innovation
  • (30%) Market potential and opportunity for commercialization

Phase II

  • Technical Development (i.e. Complexity and functionality of what was built)
  • Potential impact to improve the quality of life for application users. Successful solutions may include tools that address the following:
    • Transition from a structured high-school environment to the less-structured environment of college life
    • Transition from college to the workforce
    • Aid patients in addressing and conquering daily organizational and life management challenges
    • Connect the ADHD patient with the healthcare system and encourage medication adherence
  • Potential to connect users to health resources
  • Design, usability and intuitiveness of application
  • Creativity and innovation
  • Market potential and opportunity for commercialization

Submission Requirements

The 'Pre-Registration Form' is a required step to gain access to this challenge. By pre-registering, you indicate your interest in participating in the Challenge and will automatically receive a 'Final Submission Form'. You must complete this 'Final Submission Form', including the required elements for the final submission, prior to the Challenge deadline. Your completed submission will be considered for judging only once this second form is received.

Phase I

  • Mock-up or drawing of concept
  • 5-page written document explaining the proposed application, including information about:
    • Product features
    • Target users
    • Example use cases
    • Product development plan
    • Marketing plan
    • Submitting team profiles
    • Business model (if applicable)

Phase II

  • 5-slide deck describing the submitted application
  • 5-minute video demonstrating the application
  • Live demo or submission of app for testing (if selected as a provisional winner)

Applications must operate on at least one of the following platforms:

  • Web browser (Chrome, Safari, Firefox, Internet Explorer)
  • Tablet (iOS, Android)
  • Mobile (iOS, Android, Windows 8)

Terms & Conditions

OFFICIAL RULES

SHIRE PHARMACEUTICALS ADHD CHALLENGE (the "Challenge")

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR TO WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

SPONSOR: The sponsor of this Challenge is Shire, Inc, 725 Chesterbrook Boulevard, Wayne, Pennsylvania USA 19087 ("Sponsor").

ADMINISTRATOR: The administrator of the Challenge is Health 2.0, LLC, 350 Townsend Street, San
Francisco, CA 94107 ("Administrator")

CHALLENGE DESCRIPTION: The Challenge begins at 12:01 a.m. Eastern Time on December, 19, 2012 and ends at 11:59 p.m. on July 15, 2013 ("Challenge Period"). Entry into the Challenge does not constitute entry into any other challenge or promotion, including, without limitation, other similar challenges or promotions offered by Sponsor and/or Administrator. By participating in the Challenge, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, Administrator, and/or the individual judges, which shall be final and binding in all respects.

ELIGIBILITY: The Challenge is open only to (a) companies that have been incorporated in and maintain a primary place of business in the United States of America and (b) individuals (whether participating alone or as part of a team) who are citizens or permanent residents of the U.S. and are 18 years old or older as of their time of entry. U.S. Federal entities or U.S. Federal employees acting within the scope of their employment are not eligible to participate in the Challenge. Employees of Sponsor, Administrator, each of their affiliates, and/or any other individual or entity associated with the development, judging, or administration of the Challenge as well as members of such persons' immediate families (spouses, children, siblings, parents), and persons living in the same household as such persons, whether or not related, are not eligible to participate in the Challenge.

HOW TO ENTER: To enter go to the website located at www.health2challenge.org (the "Challenge Website"). You may enter either alone or as part of a team. Teams must include no less than two (2) people and each team member must be clearly identified on the team's Official Entry Form to be eligible. Each Submission that is entered into the Challenge must meet the following "Submission Requirements" (any Submission that, in Sponsor's sole discretion, violates the following criteria will be disqualified): In phase I you must complete the Official Final Submission Form and submit a 5-page written submission describing your proposed solution. In phase II you must complete the Official Final Submission Form and submit a 5-slide deck, and a 5-minute demo video (hosted on YouTube or Vimeo, or other video sharing site) demonstrating the functionality of your application. Only semi-finalists selected in phase I are eligible to participate in phase II.An application website is optional. Once a submission is made, a team is prohibited from making any changes or alterations to the product described in its submission until the evaluation of the entries is completed.

Submissions must be received during the Challenge Period to be eligible. Administrator is the official timekeeper for the Challenge. No substitutions of new versions of Submissions will be accepted under any circumstances once the original Submission is submitted for consideration. In the event of a dispute regarding the identity of the individual or team who actually submitted the entry cannot be resolved to Sponsor's and/or Administrator's satisfaction, the affected entry will be deemed ineligible. Except as otherwise stated in these Official Rules, personal information collected in connection with the Challenge will be used by Sponsor in accordance with Sponsor’s privacy policy and by Administrator in accordance with Administrator's privacy policy available on the Website and with any additional consent given by an entrant at the time of entry. All entry information and materials, including any copy of the Submission submitted to Sponsor, become the property of Sponsor and will not be acknowledged or returned. Proof of submission is not considered proof of delivery to or receipt of such entry. Furthermore, Sponsor and Administrator shall have no liability for any Submission that is lost, intercepted, or not received by Sponsor and/or Administrator. Sponsor and Administrator assume no liability or responsibility for any error, omission, interruption, deletion, theft, or destruction or unauthorized access to, or alteration of, Submissions.

REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION: By participating in the Challenge, each entrant represents, warrants, and covenants as follows: (a) entrant is the sole author, creator, and owner of the Submission; (b) the Submission is not the subject of any actual or threatened litigation or claim; (c) the Submission does not and will not violate or infringe upon the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party; (d) the Submission does not and will not contain any harmful computer code (sometimes referred to as "malware," "viruses" or "worms"); and (e) the Submission, and entrants use of the Submission, does not and will not violate any applicable laws or regulations, including, without limitation, applicable export control laws and regulations of the U.S. and other jurisdictions. If the Submission includes any third party works (such as third party content or open source code), entrant must be able to provide, upon Sponsor and/or Administrator's request, all appropriate licenses and releases for such third party works. In the event entrant cannot provide all required licenses and releases, Sponsor reserves the right, in Sponsor's sole discretion, to disqualify the applicable Submission, or seek to secure the licenses and releases for Sponsor's benefit and allow the applicable Submission to remain in the Challenge. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's Submission or any breach or alleged breach of any of the representations, warranties, and covenants of entrant hereunder. Sponsor and/or Administrator reserves the right to disqualify any Submission that Sponsor and/or Administrator, in its sole discretion, deems to violate these Official Rules.

SUBMISSION LICENSE: EACH ENTRANT RETAINS TITLE AND FULL OWNERSHIP IN AND TO THEIR SUBMISSION. ENTRANT EXPRESSLY RESERVES ALL INTELLECTUAL PROPERTY RIGHTS NOT EXPRESSLY GRANTED UNDER THIS AGREEMENT. By participating in the Challenge, each entrant hereby irrevocably grants to Sponsor and Administrator a limited, non-exclusive, royalty free, worldwide, license and right to use the Submission to the extent necessary to administer the Challenge, and to publically perform and publically display the Submission, including, without limitation, for advertising and promotional purposes relating to the Challenge.

PUBLICITY RELEASE: By participating in the Challenge, in addition to any other grants granted herein or which may be granted in any other agreement entered into between Sponsor and/or Administrator, on the one hand, and any entrant in the Challenge, on the other hand, each entrant hereby irrevocably (a) grants to Sponsor and Administrator the right to use such entrant's name, likeness, image, and biographical information in any and all media for any purpose, including, without limitation, advertising and promotional purposes relating to the Challenge and (b) releases Sponsor and Administrator from any liability with respect thereto.

WINNER SELECTION/EVALUATION CRITERIA: A review panel will select winning submissions from among all eligible entries based on the following evaluation criteria:

Key evaluation for judging will include:

Phase I

  • Potential impact to improve the quality of life for application users and facilitate life transitions
  • Potential to connect users to health resources
  • Design, usability and intuitiveness of application
  • Creativity and innovation
  • Market potential and opportunity for commercialization

Phase II

  • Technical Development (i.e. Complexity and functionality of what was built)
  • Potential impact to improve the quality of life for application users and facilitate life transitions
  • Potential to connect users to health resources
  • Design, usability and intuitiveness of application
  • Creativity and innovation
  • Market potential and opportunity for commercialization

Successful solutions will address:

  • Transition from a structured high-school environment to the less-structured environment of college life
  • Transition from college to the workforce
  • Aid patients in addressing and conquering daily organizational and life management challenges
  • Connect the ADHD patient with the healthcare system and encourage medication adherence

The evaluation criteria are to be applied in the sole discretion of Sponsor and the individual reviewers. By
participating in the Challenge, each entrant into the Challenge acknowledges and agrees that such evaluations may differ from person to person and agrees to be bound by and not challenge the final decisions of Sponsor and the individual reviewers.

NOTICE TO WINNERS: Attempts to notify potential winners will be made using the contact information provided on the winner's Official Entry Form. Sponsor and Administrator are not responsible for e-mail or other communication problems of any kind. If, despite reasonable efforts, a potential winner does not respond within five (5) days of the first notification attempt (or a shorter time as exigencies may require), or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the applicable prize for any reason prior to award, such potential prize winner will be disqualified and an alternate winner may be selected. Sponsor may successively attempt to contact up to two (2) potential prize winners in accordance with such procedure, and if there is still no confirmed prize winner after such attempts have been made, if any, the applicable prize may go unawarded.

ANTICIPATED NUMBER OF ENTRANTS: Many will enter, 8 submissions will be selected as winners for the Challenge. Actual odds of winning depend on the number of eligible entries received. Sponsor and Administrator cannot accurately predict the number of entrants who will participate in the Challenge.

PRIZES:

A total prize purse of $150,000 to be divided across the 2 rounds of the competition. Prize breakdown:

Phase I

  • 5 semi-finalist teams will receive $5,000 each

Phase II

  • One first prize winner will receive $100,000 cash prize; 2 free passes to the Health 2.0 2013 Fall Conference and a presentation at the Health 2.0 2013 Fall Conference
  • One second prize winner will receive $20,000 cash prize
  • One third prize winner will receive $5,000 cash prize

GENERAL PRIZE CONDITIONS: The potential winner may be required to execute an Affidavit of Eligibility, a Liability Release and (where imposing such condition is legal) a Publicity Release (collectively "Prize Claim Documents). If a winner fails or refuses to sign and return all Prize Claim Documents within five (5) days of Sponsor's and/or Administrator's request (or a shorter time as exigencies may require), the winner may be disqualified and an alternate winner may be selected. No more than the advertised number of prizes will be awarded. Prizes will be delivered only to an address in the U.S. No cash alternative or substitution or transfer of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prizes of comparable value, in whole or in part, for any reason. THE WINNER IS RESPONSIBLE FOR REPORTING AND PAYING ANY INCOME TAXES OR OTHER TAXES THAT MAY APPLY TO ACCEPTING A PRIZE; SPONSOR AND ADMINISTRATOR ARE NOT RESPONSIBLE FOR AND WILL NOT PAY ANY SUCH TAXES.

DATES/DEADLINES: Because of the unique nature and scope of the Challenge, Sponsor and Administrator reserve the right, in addition to those other rights reserved herein, to modify any dates or deadlines set forth in these Official Rules or otherwise governing the Challenge.

GENERAL LIABILITY RELEASE/FORCE MAJEURE: Each entrant agrees that Sponsor and Administrator (a) shall not be responsible or liable for any losses, damages, or injuries of any kind (including death) resulting from participation in the Challenge or any Challenge-related activity, or from entrants' acceptance, receipt, possession, use, or misuse of any prize, and (b) have not made any warranty, representation, or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, regarding such prize's merchantability or fitness for a particular purpose. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's participation in the Challenge. Sponsor and Administrator assumes no responsibility for any damage to an entrant's computer system which is occasioned by accessing the Website or other Challenge-related websites or participating in the Challenge, or for any computer system, phone line, hardware, software, or program malfunctions, or other errors, failures, delayed computer transmissions, or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor and Administrator are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, postage-due, damaged, or stolen entries or prize notifications; or for lost, interrupted, inaccessible, or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone, cable transmissions or other communications; or for any technical malfunctions, failures, difficulties, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Sponsor and Administrator each reserve the right in their sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Challenge or Website or other Challenge-related websites, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Challenge, or to annoy, abuse, threaten, or harass any other person, and Sponsor and Administrator each reserve the right to seek damages and other remedies from any such person to the fullest extent permitted by law. In the event an insufficient number of eligible entries are received or Sponsor and/or Administrator is prevented from awarding the prize or continuing with the Challenge as contemplated herein by any event beyond its control, including, without limitation, fire, flood, natural or man-made epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor's control ("Force Majeure"), Sponsor and/or Administrator shall have the right to modify, suspend, or terminate the Challenge. If the Challenge is terminated for Force Majeure before expiration of the Challenge Period, Sponsor and/or Administrator will (if reasonably possible) select a winner from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with the law by a duly authorized representative of both Sponsor and Administrator. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION, AND ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS, SPONSOR AND/OR ADMINISTRATOR IN CONNECTION WITH THE CHALLENGE SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF CALIFORNIA WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAWS RULES OR PROVISIONS. ANY LEGAL CLAIMS ARISING FROM OR RELATING TO THE CHALLENGE OR THESE OFFICIAL RULES MUST BE BROUGHT IN THE FEDERAL OR STATE COURTS LOCATED IN SAN FRANCISCO, CALIFORNIA.

WINNERS LIST/OFFICIAL RULES: To obtain any legally-required winners list (after the conclusion of the
Challenge) or a copy of these Official Rules, send a self-addressed envelope with the proper postage affixed to: Health 2.0, LLC, Attn: Health 2.0 Developer Challenges, 350 Townsend Street, San Francisco, CA 94107. Please specify "winners list" or "Official Rules" and the name of the specific Challenge in your request.