Health 2.0 Latin America


After successful conferences and Chapter meetings in over 70 cities covering 25 countries in North America, Europe and Asia, Health 2.0 brought together the brightest minds in Latin America to meet in São Paolo for the inaugural Health 2.0 Latin America Conference. Doctors, entrepreneurs, developers, investors, patients and pharma executives met at one of the top hospitals in the continent to discuss latest technologies, business models, and new ways to deliver care in more efficient ways.


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Friday, December 6, 2013


Welcome and Opening Statements

We brought the big guys to talk about the next big thing in health care. It's an honor for us to have them open the conference.


This session will define Health 2.0, present the latest trends of the movement globally, and discuss the implications for patients, health professionals, insurers, and all the health care stakeholders.


Health 2.0 in Latin America: Map of Opportunities and Potential Impact

Our experts will bring local perspectives on the Health 2.0 movement from their home countries, discussing its potential impact and mapping health innovation opportunities in the region.


What eHealth can do for us?

Demos by


Coffee Break

Take a break and grab some coffee while you network with fellow attendees.


Gamification and Behavior Change

Changing behaviors and adopting healthier lifestyle habits is key and at the same time very difficult to achieve for individuals. This session will discuss the use of gamification as an effective design strategy for adherence and behaviour change.


Incubating and Financing Health 2.0 Innovations

Moderated by Marcelo Sales - 21212

Health care is a tough market to manage. Currently, 75% of the Fortune 500 companies have divisions on healthcare, so how is it possible to enter the market? How can incubators and investors help entrepreneurs find their way through the system and strive? What are the dangers you should be aware of as an entrepreneur or as an investor?



Grab some lunch!


Monetizing Health 2.0 – Business models that work

Digital health is now everywhere, and a lot of startups are emerging. But how will they pay their bills? In a market with less VC investment than US, health startups have to make money early to survive but how?


Why big pharma should have an innovation fund to invest in digital health?

The blockbusters era is gone. There are not enough good biotech companies in Boston to be bought. and pharma is struggling to stay on top. Will it change from a factory to an IT company?


Social Networks for Clinical Trials: The Case PatientsLikeMe




Coffee break

Need an afternoon pick-me-up? Grab some coffee during the break!


Chronic Diseases (I) - Stakeholder Collaboration for Patient Engagement

In a roundtable with most of the health care value chain, we want to discover the answers to some key questions and thoughts: How can we change patient behavior? Medicines have to be taken to have an effect. There's nothing created so far to replace exercise, so how can we battle Hypertension, Diabetes, Obesity?


Chronic Diseases (II) - Empowering Patients

For years, it has been advocated that patients have a say in their health and now that time has finally come. A whole new vocabulary list has emerged for patients and doctors to learn; ePatients, Patients 2.0, Patient Advocacy. How will that affect their relationship? What does it mean for pharma, health insurance and hospitals?


Priscila Torres
EncontAR (Patient Organization)


Cocktail Reception

Grab a drink and mingle with other attendees during our Cocktail Hour.

Saturday, December 7, 2013


"Health 2.0": How to do it?

Moderated by Fabio Katayama - Natue

These guys know how to take a website from scratch and make it a successful IT startup. Lucky for you, now their secrets will be revealed.


Going Digital: The Post-EMR Era of Hospitals

Moderated by Hiram Baroli - Grupo Folha

The former president of the Brazilian Society for Health Informatics (SBIS) will talk about HIMMS views and initiatives for the digital hospital. This session will also discuss how Brazilian and Latin American hospitals evaluate and adopt new technologies.




Coffee break

Grab coffee and mingle with fellow attendees.


The Business of Innovation

Innovation is already a buzzword but most companies still don't know what it means for them. Luminary Labs transformed innovation in their core business, so companies can have a map for this underground world.

Demos by


Why are the B2B companies fastest growing in digital health?

Moderated by Rodrigo Baer

B2B companies are hard, so are latin american entrepreneurs. Why are the B2B health IT companies reaching the hundred million mark where the B2C are struggling to find funding? What are the difficulties of a B2B company? Representatives from 4 major companies will discuss their tactics for winning the game.



Grab some lunch!


Social Media in Healthcare - "Please, please, tweet me!"

How health care organizations should enter the social media space? Just set up a twitter and facebook account and hire a part-time intern to write some stuff? Is social media a 'strategic' subject? Why?


Big Data, Healthcare & Teenage Sex

What happens when you take all public health information to a user-friendly, interactive website? How to evaluate data and technology? How hospitals and health care organizations should deal with their data?






Enéas José Faleiros
Cerner (Brazil)


Coffee Break

We're in the final stretch of the conference, so grab some coffee and mingle with fellow attendees you've been wanting to talk to!


PracticeFusion: What can 150k doctors tell us?

"Create an EMR and give it for free and you will make a big company." Not many companies were made by giving free handouts. So how do you do it? And when you reach success, how do you learn from your users?


Doctors 2.0: New Tools Transforming the Doctor-Patient Relationship

Various doctors will provide tips and tools to make the private practice more efficient, avoid mistakes in prescriptions, make payments easier and much more.


The Future of Healthcare

Health 2.0 Latin America is about what is happening now and the possibilities for the foreseeable future. We hope to provide a roadmap for the next few years on digital health in Latin America. If you don't know how health care is going to be tomorrow, join us to explore the unknown together..


Closing Remarks


Instituto de Ensino e Pesquisa Hospital Sírio-Libanês

It was founded by the large Christian-Syrian and Lebanese community of São Paulo in 1931. It is one of the most well-known health units in Brazil due to the  exceptional quality of care.

Rua Coronel Nicolau dos Santos
69, Bela Vista
São Paulo
Map and Directions