Ahava Leibtag is passionate about content and prides herself on tackling the toughest projects—from healthcare to higher education to hip-hop (seriously). Ahava is the president and owner of Aha Media Group, LLC, a content strategy and marketing consultancy company. She joins HxRefactored to share how population research and information delivery can be instrumental in designing for health care change.

In her words, the session description:

People are generally in a state of high anxiety when they research health care information. Learn how to write content that is helpful, thoughtful, and informative while not freaking out your target audiences.