Health 2.0 Europe: The Ma...
From Idea To Service: Bru...
The Unmentionables 2014: ...
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  • Health 2.0 Europe: The Marketplace, Medical R&D, Investments, and Consumer Technology

    Head of Innovation for Bayer and The National Director for Patient and Information of NHS England to Keynote Health 2.0 Europe 2014

    Kemal Malik, Head of Innovation at Bayer, and Tim Kelsey, National Director for Patient and Information for NHS England are slated to keynote the upcoming 5th Annual Health 2.0 Europe conference on November 10-12 in London, UK. The international digital health conference will feature a wide variety of sessions on some of the most important topics in digital health including:

    • Medical R&D: How medicine continues to grow with Health 2.0 tools which supports medical research and collaboration via open data reporting and collection through clinical trials. Featured demos include F1000, Lumos!, PxHealthCare, and TrialReach.
    • Big Data: A session that frames national, entrepreneurial, and patient-based efforts to create Open Data portals and access across the spectrum. See how HealthUnlocked, Healthbank,and Marand are turning big data into actionable change.
    • Wearable Technology: As the marketplace for consumer tech and wearables become more prevalent within digital health, Health 2.0 Europe features devices from Biovotion, Qardio, Empatica, and Sensoria which are taking new approaches to tracking, capturing, and analyzing personal health data.
    • Digital Health for the Elderly & Children: New sessions during the 5th Annual Europe Conference shed light on the increasing elderly population and technologies that are closing gaps in care. Demos from both patient and provider facing tools, NurseBuddy, SpeakSet, VirtualRehab, and NeuroNation are featured in this session; additional demos can be found on the online agenda. Additionally, Health 2.0 Europe will debut a newly curated session on technologies for – and made by – kids. Platforms like Cognoa, DrOmnibus, Harimata, and 2ndAid help track behavioral disorders, support families to monitor care plan progress, and encourage fun and active learning in young minds.
    • “SHHH…Topics: Addictions & Mental Health”: This session directs the spotlight on underrepresented topics in health care such as the burden of caregiving, death, and mental health issues. Demos feature CareZapp, MyDirectives, DeadSocial andmore found on the full agenda online.
    • Middle East Digital Health Market: As Health 2.0 Europe continues to lead international markets for health care technology, this newly curated panel discussion focuses on the business opportunities and associated challenges for digital health companies in the Middle East. Featured organizations include KleosHealth, Waseel, HealthcareParadigm, and Umm Al-Qura University.
    • Design Strategies For Engagement and Behaviour Change: This new session approaches patient engagement and behavior change through a series of discussions and demos from MediSafe, Ignilife, TinniTracks with more speakers found on the agenda.
    • Deep Dives: Hear industry leaders from Innovation Capital, iHealth Labs, Kaiser Permanente and more during dedicated Deep Dive sessions on the digital health market, investments, and innovation.
    • EC to VC – An Investors’ Forum: This session is part of the GET Funded service of the EU-supported GET Project, designed to provide digital health SMEs looking for Series B funding with training, resources, and networking opportunities with investors at the European level.

    Join over 500 attendees in London, UK for 3 days of innovation, thought leadership, and networking in health care innovation and technology. This year, Health 2.0 Europe will be including patient voices as much as possible to help shape the debate and integrate into the health tech landscape. Registration is still open and the full agenda complete with speakers, sessions, and panels can be found online.

    Computer Systems and Data Availability on Improving Patient Experience

    Health 2.0 Co-Chairman Matthew Holt drew from the recent experience of his son’s birth and medical follow up to highlight disparities in care based on location during his keynote in Santa Clara at the Health 2.0 8th Annual Fall Conference. He outlines his family’s experience with various health facilities in the San Francisco area that served different populations and their numerous inefficiencies.

    Holt transmits the mixed reactions from hospital staff concerning the new health technology that was implemented in the centers and their varying degrees of usefulness and actual use. He notes that congruity in computer system use and data availability were key to improving patient experience. See the full keynote below:

    Find more speakers, panels, and sessions on the Health 2.0 TV website!

    Re-Imagining The Scientific Methods by Digital Health

    Two weeks ago in Santa Clara during the Health 2.0 8th Annual Fall Conference, Health 2.0 CEO, Indu Subaiya, discussed a comprehensive re-imagination of the scientific method by digital health. She took to focusing on conventional applications of the method create large knowledge gaps that need addressing, and the emphasized on digital health’s ability to create more comprehensive and expedient results through technology and individual engagement.

    Dr. Subaiya focused on digital health as the ability to counter a multitude of health problems, from diabetes to breast cancer through its alternative methods of exploring data and classifying knowledge gaps. She also stressed the need for patient and physician interaction, open hypothesis generation, health plan personalization, and the consideration of data sets from various sources. See the full keynote below:

    Find more keynotes, panels, and sessions on the Health 2.0 TV website!

    Kaiser Permanente CEO Keynote: From Personalized Health To Improving Patient Experience

    During the Health 2.0 8th Annual Fall Conference last week in Santa Clara, CA, Bernard J. Tyson, Chairman and CEO of Kaiser Permanente, discussed the importance of supplementing human knowledge with increasing technological capabilities and resources.

    Tyson emphasized Kaiser Permanente’s desire to redistribute the heavy resource use which exists at the beginning and end of life to include care that will maximize the healthy middle years of life. After noting the needs of the newly active consumer patients, Tyson noted that Kaiser Permanente would work to extend health care to apply to multiple facets of an individual’s life. He reaffirmed the company’s commitment to utilize cutting edge technology to improve patient experience through the creation of new medical centers, the use of artificial intelligence, and a personalized health “finger print” that would tailor life care patterns and, ultimately improve and extend life.

    Find more videos on keynote speakers, panels, and sessions on the Health 2.0 TV website.

    RWJF & HHS Provider Network Challenge Launches!

    Navigating the health care world can be confusing and convoluted for consumers who are unaware of their options and who require special services. As we know well, health care is not a ‘one size fits all’ sort of business. Consumer needs vary greatly, from location to treatment options. Finding a great provider in your network can be like searching for a needle in a haystack. Health 2.0 and the Robert Wood Johnson Foundation are looking to take some of the guesswork out of selecting the best provider for each consumer.

    We’re excited to announce the launch of the Robert Wood Johnson Foundation & U.S. Health & Human Services Provider Network Challenge and encourage participation in the challenge! We’re seeking solutions that will simplify consumer provider searches and that will make identifying providers in a consumer’s insurance network easy, with consumers’ needs and budgets in mind. Additionally, developers should seek to present a solution that includes provider accessibility and consumer reviews.

    Participants in the RWJF & HHS Provider Network Challenge will develop a tool that helps consumers identify convenient provider locations, search reviews and reports from other consumers, and allow those with specific health needs to search for accommodating providers in a convenient and easy-to-use format.

    The need for this kind of technology stems from the abundance of ‘narrow networks’ that prevents consumers from receiving specialized care at affordable costs. The Robert Wood Johnson Foundation reports that “narrow networks contain a smaller number of providers and in-network facilities than traditional provider networks, typically resulting in lower premiums”. We’re looking to combat this problem through technological solutions that help broaden the scope of providers accessible to consumers.

    To join the challenge, and for more information, visit us here!


    San Francisco Code-A-Thon Winners Combine 3 APIs to Build for Health

    Two weekends ago, Health 2.0 held our annual pre-conference code-a-thon at MedHelp International in San Francisco. Our code-a-thons are the place for developers, entrepreneurs and health professionals to come together to ideate and innovate health care. This year, the Health 2.0 SF Code-A-Thon was one of our biggest yet, having 5 sponsors, 3 API tracks and over 100 participants!

    The theme of this year’s code-a-thon centered on helping patients make better decisions about health care purchases and helping providers better manage their practices and deliver care to those patients. Participants were allowed to enter into any API track from challenge sponsors Allscripts, BetterDoctor & PokitDok.

    The Allscripts team came out in full force to assist developers with the API and flesh out their ideas. Allscripts is a leader in innovation and strives to work with developers in the space and commercialize technology that can improve health care delivery. Many of the participants were able to use the API to build submissions geared towards saving time for clinical staff, improving patient engagement or supporting device connectivity.We saw a lot of creative uses for the Allscripts API, but the one that stood above the rest was QueueDr/Dragon Touch. Dragon Touch is a tool that practice administration can use to fill cancelled appointments, which in turn prevents a large loss of revenue. If a patient cancels their appointment, the program uses an algorithm to send texts to patients in the system who are likely to make that appointment. The first patient to reply gets the appointment! QueueDr demoed their tool live at the Health 2.0 Fall Conference.

    Based in San Francisco themselves, BetterDoctor made quite a splash by launching their API to the public for the first time at our Code-A-Thon. With the BetterDoctor API, developers can enhance or build apps and enrich data with a comprehensive doctor search functionality with information on over 1 million doctors and dentists. The API provides rich profiles of doctors that include ratings, insurance details, referral data and common procedures performed by the doctor. The winner of this track was Team Yuzu, who made particularly good use of the API to allow users to learn about doctors who are doing clinical studies and determine their eligibility to participate. Team Yuzu has made improving the patient-centered research process their missions and their IMPACT tool helps patients to understand and engage in accelerating research, ease enrollment into clinical studies and accelerate research for better treatment. Check out some of the other teams that competed in the BetterDoctor track here.

    Hailing from both Silicon Valley and Silicon Harbor, PokitDok showed up in style, sporting overalls and trucker hats, and with infectious team spirit. Known as a market place for consumers to shop for health services, their API empowered developers to build applications that help the consumer to make more informed decisions when shopping for health care., the winner of the PokitDok track, incorporated the PokitDok API into a group benefits management system to automate the enrollment process and simplify enrollment into a single form for all providers. This makes the enrollment process simple for employees, brokers and human resources.

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    In addition to the challenge tracks, participants were invited to use the Validic API and MedHelp’s hAPI to enhance their submissions. For example, Edge Interns, a previous Code-A-Thon winner, used the Validic API to detect depressive symptoms and activity for their diabetes & behavioral health management game, earning them a prize bundle from iHealth Labs.

    We’re always proud to see the quality and innovation of submissions at our code-a-thons. This year’s event was characterized by the spirit of collaboration and a unified mission to apply technology to improve health care. Stay tuned for more Health 2.0 Code-A-Thons in a city near you.

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    RWJF Plan Choice Challenge Finalists Announced!

    rwjf-logo (1)The winners of the RWJF Plan Choice Challenge, launched this summer to address consumer choice in purchasing health insurance and understanding cost-features of each plan, were announced last week at the Health 2.0 Fall Conference in Santa Clara, CA.

    This challenge sought app based solutions to simplify the process of choosing a health plan based on pricing and cost-sharing features. In an increasingly consumer-based health care marketplace, one of the main goals of this challenge was to offer a greater number of choices and variation for those looking to purchase healthcare for themselves or their employees.

    The RWJF Plan Choice Challenge works to convey highly customized healthcare data to its users, so that they are able to make the most informed and cost conscious choice. The tools’ focus on comprehensive data and cost-sharing features, using Breakaway Policy Strategies’ Health Insurance Exchange (HIX) Compare Dataset will allow for a strong consumer experience.

    The Phase I finalists are:

    Learn more about the challenge & winners here, and stay tuned for updates on the Phase II winners, who will be announced in February!

    The Investment Community Has Spoken, Traction Winners Announced!

    Bright and early on the morning of September 22nd, Health 2.0 Conference attendees gathered to watch promising health tech startups vie for the championship title at Traction: Health 2.0’s Startup Championship. For all of those who watch ABC’s “Shark Tank”, Traction was similar, but with a digital health twist. The competition was divided into two tracks, consumer facing solutions and provider facing solutions. Five companies pitched in each track and faced hard-nosed questions from an expert panel of judges.

    Speaking of judging…those evaluating both the presentations and the efficacy of the solutions represent a diverse group of opinions in the digital health community. Venture capitalists and investment professionals made up the majority of the panel, providing important insights and critiques on the presenters business models, revenue data, and growth potential. This direct interaction between startups and investors allowed the burgeoning companies to gain important feedback, and the potential investors a first glance at the latest and greatest in digital health.

    Though each company brought a new and inventive solution to the table, only one startup in each track could claim a victory, and eventually two were named: Frame Health and the MediSafe Project.

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    FrameHealth CEO, Bruce Ettinger, with his Traction Mentor, Martin Kelly of HealthXL

    Frame Health employs personality assessments to anticipate patient non-compliance to a treatment regimen and assists physicians in developing care plans that better align with a patient’s behavior. The company reports that 75% of the 3 Trillion (yes, you heard that right) health care dollars have been spent on those with chronic conditions (obesity, cancer lung disease, high blood pressure, and diabetes) that can be prevented through intensive adherence to physician recommendations and prescriptions. Frame Health assists patients whose busy lives conflict with their medical needs by facilitating personalized care and lowering systemic healthcare costs.

    Medisafe Project CEO, Omri Shor, accepts prize onstage at Traction

    Medisafe Project CEO, Omri Shor, accepts prize onstage at Traction

    In the consumer solution track, MediSafe took home top prize for their work, simplifying medication dosages for busy families and individuals. Categorized as a “medication management solution,” MediSafe allows users to synch their mobile device and their medication schedule to create a user platform that will simplify medication scheduling and regimes. MediSafe was spurred, in part, by the lack of adherence it observed in the majority of Americans; only 50% of the population took their medication regularly, which led to approximately 700,000 hospitalizations…in 2008 alone! The dubiousness of these numbers prompted the folks at MediSafe to take a stand. MediSafe has already proven to be a popular consumer tool, with nearly one million downloads.

    Congratulations to our winners! A big THANK YOU to all those who entered the competition and our judges and mentors who contributed their time and expertise. We are excited to share these two companies with you, and can’t wait to read all about their traction in the coming year. For more information please visit the Traction website.

    PCORI Rewards Apps that Connect Patients and Researchers

    This week at the Health 2.0 Fall Conference, Bill Silberg, Director of Communications and Orlando Gonzales, Chief of Staff Engagement, from PCORI announced the winners of the Matchmaking App Challenge live on the main stage. This challenge had the noble goal of building an app that will bring together patients, stakeholders and researchers as partners to conduct patient-centered outcomes research (PCOR). We received very competitive submissions for this challenge and we are happy to announce the winners:

    First Place:

    Second Place: WellSpringBoard

    Third Place: CareHubs

    PCORI will work to make available for use by patients, researchers and stakeholder and further promote their mission of patient-centered research. Learn more about the challenge & results here.


    An Interview with Mike Lee, CEO & Co-founder of MyFitnessPal

    Next week the co-founders (and brothers!) of MyFitnessPal, Mike and Albert Lee, will sit down with Jane Sarasohn-Kahn during our session 3 CEOs at Health 2.0′s Eighth Annual Conference. Our own CEO, Indu Subaiya, recently asked Mike a few questions about their popular app, the business, and big trends in personal tracking.

    IS: Can you tell us the story (again!) behind how MyFitnessPal started?

    MFP: The idea for the app actually stemmed from a personal need. My wife and I were preparing for our beach wedding and we both wanted to lose a little weight. We went to see a fitness trainer and he gave us a book listing the nutritional values of around 3,000 foods and a small pad of paper to use for tracking our calories. I’ve been programming since I was 10 years old, so I just knew there had to be a better way to keep track of my meals and snacks, but I couldn’t find anything online that was good enough. Every digital product on the market at that time was just as painful and time-consuming to use as food-logging in that notebook. So, I built my own solution, and it eventually became MyFitnessPal.

    It really started as a side project—I’d spend a few hours here and there, on weekends and evenings building the earliest version of MyFitnessPal. I started by sharing the website with family and friends, and finally launched MyFitnessPal in September 2005. Eventually, I realized it was too big to be a side project, and decided to focus solely on MyFitnessPal as a business. My brother Al joined me in early 2009 to head up development and redesign, and we launched our first iOS app later that year.

    Since, we’ve helped more than 65 million people achieve and maintain a healthier and happier lifestyle. We have a database of nearly 4 million foods and hundreds of exercises, top fitness technology partners, and community insights. We’ve become the leading resource for achieving and maintaining health goals.

    IS: With the explosion of device and platform announcements from the tech giants, how do you see MyFitnessPal playing within this ecosystem, as clearly you already have a massive platform with valuable data.

    MFP: I get excited about all the different devices that are being introduced to help people lead healthier lives — we currently integrate with 80% of the wearables on the market, meaning we have such a wealth of ways to help our users get more data about their health. A rule of thumb is that health is generally achieved via 75 percent diet and 25 percent exercise. No one offers the breadth and depth we have in the nutrition space.

    IS: Your platform collects incredible amounts of data from its users, what do you plan to do analytically with this data? Do you have plans for population health level analyses? What insights has it given you already?

    MFP: With a user base constantly inputting their health goals, foods eaten, fitness and calorie-burning activities performed and weight data, among other things, MyFitnessPal has become the largest-ever longitudinal study of health behaviors in human history.

    Right now, the way we use our data is aligned with what we call the true North of MyFitnessPal: user success.

    We have created a virtuous cycle with our data: users add to and improve our health data and expand our food database, we use that data to improve the product to drive more user success, and more success leads to more users, which leads to even more data.

    We are always looking at the possibility of partnering with academics or health professionals to do more in-depth studies — for right now, our top priority is user success and trust.

    IS: Can you tell us about a personal insight that MyFitnessPal has given you?

    MFP: One of the first things I did was log a sandwich, and I had no idea that mayo had so many calories — 90 calories per tablespoon vs. only 5 per tablespoon for mustard. Basically, since that day, I haven’t eaten mayo. There have been tons of insights, but that one is the first and it’s really stuck with me. I just don’t eat mayo anymore, and it’s saved me literally thousands of calories over the years.

    IS: MyFitnessPal has such a large and dedicated following, what makes users so loyal to MFP? How will you keep them interested long-term?

    MFP: We solve what we call the “Healthy Living Dilemma.” Living a healthy life is hard. It’s often easier to live an unhealthy life than it is to make healthier choices. We have to eat to live, so it’s almost inevitable that we end up on food autopilot, eating unconsciously. Sugar, fried foods, salty snacks, processed foods – all the unhealthy things – just taste good. Good-for-you choices are less available than unhealthy foods – and healthy foods tend to cost more. Finally, there’s a vast ocean of health information that the average consumer finds overwhelming and unintelligible.

    Basically, the system is broken. MyFitnessPal aims to fix it by making it crystal clear what every individual user needs to do to live a healthier life and making it easier for them to actually do it. We help people create and maintain healthy habits. That’s powerful.

    We will continue to grow our offering with user success in mind. As long as we’re helping them be successful, I believe we will maintain this loyalty and interest.

    IS: What is one big trend or change that you predict in personal tracking?​

    MFP: Well, obviously we’re all watching Apple’s watch — but, even before that, there is a device that’s with you 24/7: your smartphone. It has a tremendous capacity for capturing relevant data. MyFitnessPal is poised to harness the power of the smartphone to create a round-the-clock tool for healthy living.

    What’s exciting to me about devices like the watch, is that they are so feature-rich, which means that more people will have them and have access to health data almost inadvertently. People will get more engaged in their health, because it’s there. It will inspire people to start thinking about it.

    Your phone or watch becomes your gateway drug to health. It’s not the primary reason people will have this device, but they’ll get fitness tracking with their communications capabilities and perhaps develop new habits because of it.

    Welltok Survey Finds Consumers Struggle to Achieve Optimal Health on Their Own

    Consumers struggle to achieve health goals on their own, according to a survey conducted by Welltok, Inc., creator of the CaféWell Health Optimization Platform. Welltok’s Health Optimization Index provides insights from more than 1,000 consumers about the journey to optimizing their health and related roadblocks encountered along the way – from mounting work responsibilities to lack of motivation. Additionally, the results showcase the need for a more personalized approach to supporting consumers’ health across all demographics. “When consumers are sick, we don’t expect them to get well on their own. The same logic applies to optimizing one’s health – it shouldn’t be an isolated, self-guided journey,” said Scott Rotermund, co-founder and chief growth officer for Welltok. “What consumers need to truly change behaviors and improve overall health status is access to personalized guidance, resources and programs aligned with incentives that will empower them to be as healthy as they can be at every point in their life.” Notable highlights from the Health Optimization Index include:

    • Lack of self-motivation is holding consumers back. The majority of respondents (nearly 80 percent) rely on themselves to manage their health and report personal goals as a key motivator. However, lack of motivation and absence of personalized guidance were cited as top barriers to achieving optimal health. “This indicates that consumers may be overwhelmed by their goals, such as reducing BMI or quitting smoking, especially if they don’t have a clear path to follow or the appropriate support,” said Rotermund.
    • Work is a major detour to healthy living. More than 50 percent of those surveyed cited work as the number one barrier to optimizing health. Additionally, less than 10 percent consider their employer as a resource to help improve their health. Furthermore, work was reported as the second highest time commitment, and consumers 35 and under report dedicating the least amount of time to their health. 
    • Digital health tools are starting to muscle out the gym. When it comes to the resources consumers are using to support health goals, nearly 50 percent cited digital health apps – a close second to the gym.
    • Health reward programs in high demand. More than 85 percent of individuals believe healthcare companies should offer consumers reward programs for being healthy. The top three preferred reward types are: cash (nearly 50 percent), reduced insurance premiums (nearly 30 percent) and gift cards (nearly 20 percent). The desire to lower health coverage costs is nearly double among respondents over the age of 35 compared to younger generations.

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