BodyMedia: 3 CEOs

Writer Sara Reistad-Long interviewed Christine Robins, General Manager of BodyMedia and VP of Business Development, Health & Wellness of Jawbone.  Christine is no stranger to Health 2.0 and has been around multiple times to show us BodyMedia’s armbands and disposable patches, both of which produce complex measurements of one’s activity over multiple platforms. This year Christine forwent the demo to talk about the business side of heading up BodyMedia.