Brighter: Health Care Marketplaces

Dentistry is complicated but often cash-based. Jake Winebaum’s new site Brighter.com allows patients to compare dentists by price and reputation, and it’s also pre-negotiated prices with over 25,000 dentists nationwide. This was Jake’s first time at Health 2.0 but he’s no stranger to the Internet, previously running Business.com and an incubator with early net whizz kid and Earthlink founder Sky Dayton.