Today a new experience economy is emerging, where we no longer peddle products but create integrated experiences that address people’s overarching health needs. It might be a simple blood-pressure check during a pharmacy visit to refill a prescription that leads to a new diet which prevents heart attack. Experts on this panel debated on the landscape of shared objectives, shared how their respective organizations are forging new partnerships, and are delivering innovative care models for an ever tech-savvy consumer.
With over 100 Million people and over $7.1 Trillion dollars in economic activity, the 50+ population is impossible to ignore. Yet, it’s not as easy as one might think to serve the needs and capture the wallets of this humungous market. This panel explored the wins, challenges, and battle scars of three entrepreneurs that have cracked the code of the 50+ digital health and wellness market.
Health Interactive@50+ leaders from the AARP and Health 2.0 conclude the event with a call to action to all consumers to make their opinions more widely available to the health community as we continue to enter a more digitally determined health ecosystem.
Research analysts from Georgia Tech University, Renita Folds and Brad Fain explored how consumer reported outcomes and consumer feedback from the 50+ age group have drastically impacted design and functionality of products to better suit their needs.
As personal health trackers explode onto the health and wellness market there has been an incredible change in the way we understand our physical bodies. Each company in this session demoed how their trackers( both hardware and software) contribute to a more active, educated, and stress-free body.
From managing diabetes to obesity to hypertension, learn how smart monitoring technologies can ease the burden of complex care management for oneself or a loved one. This panel highlighted 4 companies that are revolutionizing how we coordinate care and maintain wellness in the face of complex health conditions.
Senior Vice President of Thought Leadership at AARP, Jody Holtzman and Health 2.0 CEO, Indu Subaiya welcome the AARP Ideas@50+ national convention audience to explore the powerful new ways technology can make our bodies healthier with live demos from 10 exciting digital health companies.
Innovations in technology and food science are drastically changing the way we understand what eating healthy really means. At Health Interactive@50+ we welcomed 3 technology companies that are revolutionizing the way we monitor our diets and evaluate the nutritional benefits of the food we eat.
AARP and Parks Associates forecast that by 2018, 50+ consumers will spend close to $100 billion in health and wellness technology, products and services — out of pocket! This session identified and explained the 9 areas of need and opportunity in this space as well as showcased best practices of innovators that have either consciously or serendipitously focused on this “emerging market”.