Yes, Google still cares about health despite what you may have read. Brian manages Google’s relationships with hospitals and today he’s going to talk about Google’s new Digital Patient Journey Study, fielded in partnership with Compete. Using the records of lots of clicks (and some surveys) Brian will tell us how patients research and select a hospital through actual online behavior analysis.
The advent of a new analytics for real-time data streams begs the question of how self tracking and sensor data integrate with the wider clinical evidence base and the implications for managing population health.
We talked with Roni Zeiger, Chief Health Strategist at Google, about the biggest challenges, trends and developments in health care technology at the Health 2.0 San Francisco 2011 Fall Conference.
Roni Zeiger, Google | America
Launched after much anticipation in 2008, Google Health has been steadily adding features and partners as it becomes a platform which helps consumers both store and collect their medical data, and use services related to it. Roni, an internal medicine physician, has been at Google Health since the start but he still finds time to occasionally practice urgent care medicine and present at almost every Health 2.0 Conference.
In the last year the complexity of moving data has increased, but technological solutions linking data in different systems, while tackling the thorny issues of privacy, identity and permissions, are becoming more important. This panel will show some of those leading solutions, and the many unplatforms they need to connect with. (UnPlatforms comprise the next frontier in moving data between web/mobile/ubiquitous internet connected devices).