Bridging the provider and consumer world of tools, the platforms in this breakout aid, manage, and coordinate care across the entire care team. These companies illustrated how seamless care can truly be when shared between different individuals and across varied care settings.
Health 2.0 companies have brought in much needed tools to make navigating the Pharma industry easier. With complex databases allowing users greater transparency of drug costs and interactions, as well as new tools for increasing adherence, the world of Pharma is becoming increasingly more user friendly for both patients and doctors alike. Marc Southern of FleishmanHillard presented their research on authenticity and consumer expectation in Pharma followed by 5 companies doing work in Pharmaceutical media, tracking, adherence and more.