Health 2.0 Pharma: Healthcare 42

Alexander is a self-confessed Health 2.0 and e-Patient addict. Following an academic and corporate career in pharma and digital media consulting in Germany and Canada, he is also busy completing a Ph.D at the Humboldt University in Berlin on the e-patient phenomenon in Germany. In this session Alexander will share, from his experience as a consultant and researcher, the angles not to miss to get to a more complete view of the Health 2.0 landscape in Central and Eastern Europe.