Pharma 2.0: Going Beyond the Pill – Mint Labs

The Health 2.0 grassroot movement is the perfect opportunity for the pharma industry to reinvent itself, go beyond their mission to develop and market new drugs, and be part of a more global and patient-centric approach to health care. This session not only explores tools producing data that fuel R&D but also showcases solutions that allow the pharma industry to further engage with patients and strengthen their collaboration with doctors.