Moderated by Indu Subaiya, Big Data: Tools and Applications for Individuals showcased the technology companies are creating to harness consumer data in order to make more informed decisions regarding health care. Anthony Begando represented SEER Health as the session sponsor. Speakers included Marvin Ammori, Jerry Sheehan, and Ben Wolin, joined by demos from ESRI, Treato, Moving Analytics, Withings, and MedHelp.
Everyday Health has come a long way since being founded in a kitchen 11 years ago – it’s now one of the leading online health resource companies with over 500 employees, 20 digital health properties, reaching 38 million consumers each month. Over the years they’ve collected a lot of data from all their affiliated sites, and have been doing some very interesting stuff with that data to analyze how it can improve health outcomes. They have been able to increase engagement and adherence through their platform.