The segment of health care with the most growth trajectory has been wearable technology, and over the past year health IT has developed sensors and trackers for every facet of our lives. Worn from our heads to our toes, and even in our homes, these devices are capturing data related to anything and everything from sleep to chronic illness to sun exposure.
One of the more obvious focus areas for pharmaceutical companies getting into the digital world is medication adherence. In this session, we heard a case study on medication adherence from pharma’s perspective.
Jane Sarasohn-Kahn explores why MyFitnessPal founders, Mike and Albert Lee got the business started and how they plan to continue improving the lives of their 65 Million users.
Shawn Lovering represented session sponsor Safeway Health. The Health Care Marketplaces session was moderated by Matthew Holt and covered topics like the newly launched state and federal exchanges, the impact on insurance plans and providers, and how to educate the consumer. The panel took place on a highly anticipated day: October 1st. The Government proceeded to shut down over the issue while the rest of us continued to adjust to a changing system. Speakers included David Maxwell-Jolley from Covered California, Jane Sarasohn-Kahn, J.D. Kleinke, Bill Wehrle from Kaiser Permanente, Mary Scanlon from Xerox, Bart Foster of SoloHealth, and Gary Lauer from eHealth. On-stage conversation was enhanced with demos by Getinsured, Brighter, eHealth, and PokitDok.
CEO of WorldOne Peter Kirk introduced the session with an inspiring video and speech from the session sponsor. The 3 CEOs panel included back to back interviews of CEOs about how their companies are growing within the Health 2.0 world. Matthew Holt conducted a spoof interview with avaricious Brantley Whittington of Extormity. Writer Sara Reistad-Long interviewed Christine Robins previously of BodyMedia and now Jawbone, David Shaywitz of CATCH had a discussion with Doximity CEO Jeff Tangney, and Jane Sarasohn-Kahn of THINK-Health spoke with Peter Hudson of iTriage.
Ramin Bastani was part of our very first Unmentionables panel and we’re glad to have him back as a “where are they now” success story. Ramin cares deeply about helping people make better health decisions and believes in Hula’s radically different approach attacking the problem of STDs. Hula is making STD testing easier, all in the name of getting lei’d/laid, safely. The app shows users the results of STD tests and the time those tests were taken. Just wait until you hear the story that inspired him to create his app. Ramin is joined on stage by Jane Sarasohn-Kahn with Healthcare DIY.
Jane Sarasohn-Kahn, Health Economist and Management Consultant for THINK-Health, interviewed Peter Hudson, CEO of iTriage. Pete’s an ER doctor who got annoyed when his friends always called him about what symptoms they had and who they should go see. iTriage answered that question so well that in 2011 Aetna bought it to be a foundation of its Carepass consumer platform. There have now been more than 5 million downloads of the iTriage app.
In the US only one in three people with anxiety and depression seek help. Jane Sarasohn-Kahn, Health Economist & Management Consultant at THINK-Health, moderates a panel that covers emerging online mental health resources that can help bridge this gap. These demos introduce us to a variety of accessible, quality care for those that can’t and don’t get these services.