With over 100 Million people and over $7.1 Trillion dollars in economic activity, the 50+ population is impossible to ignore. Yet, it’s not as easy as one might think to serve the needs and capture the wallets of this humungous market. This panel explored the wins, challenges, and battle scars of three entrepreneurs that have cracked the code of the 50+ digital health and wellness market.
Health Interactive@50+ leaders from the AARP and Health 2.0 conclude the event with a call to action to all consumers to make their opinions more widely available to the health community as we continue to enter a more digitally determined health ecosystem.
Research analysts from Georgia Tech University, Renita Folds and Brad Fain explored how consumer reported outcomes and consumer feedback from the 50+ age group have drastically impacted design and functionality of products to better suit their needs.
From managing diabetes to obesity to hypertension, learn how smart monitoring technologies can ease the burden of complex care management for oneself or a loved one. This panel highlighted 4 companies that are revolutionizing how we coordinate care and maintain wellness in the face of complex health conditions.
Senior Vice President of Thought Leadership at AARP, Jody Holtzman and Health 2.0 CEO, Indu Subaiya welcome the AARP Ideas@50+ national convention audience to explore the powerful new ways technology can make our bodies healthier with live demos from 10 exciting digital health companies.
Consumer facing finalists Zest Health, Health Recovery Solution, Tiatros, Sense.ly, and the MediSafe Project each had 5 minutes to pitch their business plan followed by 5 minutes of Q&A from our panel of expert judges.
AARP and Parks Associates forecast that by 2018, 50+ consumers will spend close to $100 billion in health and wellness technology, products and services — out of pocket! This session identified and explained the 9 areas of need and opportunity in this space as well as showcased best practices of innovators that have either consciously or serendipitously focused on this “emerging market”.
Jody Holtzman, Senior Vice President, Thought Leadership
Launch! is our presentation of rapid-fire, back-to-back, 4 minute demos from new buzz-worthy companies that have been hand-selected by our team. Since the session was introduced back in 2008, we’ve seen over 55 new and innovative companies debut including Unity Medical, TheCarrot, Basis, and Castlight Health, just to name a few. The winner of Launch! will be invited to demo on the main-stage this fall in San Francisco.