stickK – A New Online Behavioral Health Tool

Jordan Goldberg, CEO, stickK  – User-Generated Health
 Jordan, a student at Yale, worked with behavioral economists Dean Karlan, Ian Ayers and Barry Nalebuff. stickk was born out of all four of their brains using punishment and a touch of community affirmation to enforce behavior change. Here Jordan demonstrates how stickK users set goals, and either achieve them or suffer the financial or social consequences of their inaction. You may just find out whether one Health 2.0 member made his goal! This demo was part of a panel at the Health 2.0 San Francisco 2011 conference.