ICW – Deep Dive

The central challenge of implementing Health 2.0 lies in creating a sustainable economic business model. Several things lie mostly hidden in the background: the underlying infrastructure, transforming processes into functionality, the technological networking of the business ecosystem, the “electronification” of … Continued




Publicis Healthware International – Deep Dive

Online videos are one of the main drivers of the digital revolution. They have made and broken superstars. They have installed presidents and overturned governments. In fact, since YouTube appeared on the scene, the consumption behavior around new media has … Continued